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Why You Need A Domain Name
By M6.net - 2003-05-01 Page:  1 2 3 4

What should I use as a domain name?

You can use a word or phrase as a domain name. When thinking of a domain name, think of catchy words or phrases that are easy to remember and that will bring more traffic to your site. Try to use a domain name that is relevant to your web site. If your web site is a business site, it is a good idea to use the companies name as the domain name or if your site is a personal site try to think of a domain name that is related to the topic of your web site.

Also try to keep your domain name as short as possible, around 5 to 20 characters is fine. The shorter the domain name the easier it will be to remember.

One thing to keep in mind is assumed spelling issues; if you think up a 'clever' domain name such as 1luv4u.com, One Love For You (dating service), people may type in oneloveforyou.com believing this is the domain name; or oneluv4u.com, or 1love4you.com etc. This leads to brand problems. In this case the 'oneloveforyou.com' name would be best. Another unfortunate example: Flo Office Supplies "flooffice.com"

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